Discoveries That Matter™ is truly a community brand, developed by and for the community to represent, promote, and prosper Lambton County.
This brand is intended to be used by the many entities that promote the county in addition to their own brands. It will connect the individuals, governments, organizations and businesses of Lambton County through a common brand, gradually building recognition internally and externally through frequent use and application of the logo.
An extensive research process shaped the development of this brand. The process included public surveys and vision sessions as well as a thorough study of existing research and history. Emphasis was placed on identifying the county’s unique differentiation.
A broad group of community representatives led the brand development process ensuring that all perspectives were considered and all voices heard.
This brand was developed to capture the spirit and character of Lambton County. It is a reflection of the people that have shaped the history of this county and the people that will shape its future. It is a reflection of the beautiful natural environment that the county is known for and of the many opportunities that exist here for residents, businesses and tourists.